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JetBlue

JetBlue's EBay Auction Winners and Losers

September 18, 2008 at 2:01 PM | 0 Comments

JetBlue's marketing stunt-slash-fare sale wrapped this Sunday, and The Economist breaks down who got a deal and who got hosed. Short answer: JetBlue's the big winner!

Says the magazine:

By offering tickets (with fixed routes and dates) on eBay, JetBlue hoped to attract leisure travellers who had not considered going away this autumn, or did not know that JetBlue flew on certain routes. The company also auctioned package holidays with secret destinations, betting that the aura of mystery would bring in bids. (It did.)

While those package deals were ripoffs, they helped cover the losses incurred by selling certain flights below the going rate at jetblue.com. More importantly, though, the carrier got tons of attention and publicity--including a story in The Economist and this post.

Related Stories:
· Flights Under the Hammer [The Economist]
· JetBlue Showing Up Sarah Palin with New EBay Sale [Jaunted]