Budget Travel May Have a New Editor in Chief
Jossip reports that Budget Travel has a new editor in chief in Nina Willdorf. She should have no trouble getting into the groove: She used to work at the magazine and handled the first issue of its Girlfriend Getaways spinoff.
If it's true that she's set to take over, could this be a sign that the editorial content will skew more toward women and moms? It's true that women do a majority of the travel planning for families in the United States, so further tuning the budget travel mag to their sensibilities seems like a good way to pump up readership as economic woes persist.
It's not the only change at BT, either. Mediaweek says the magazine is getting a new publisher. Bernadette Haley previously worked at Quick & Simple, a budget-minded mag shuttered by Hearst earlier this summer.
· Penny Pincher Nina Willdorf Named BT EIC [Jossip]
· Bernadette Haley Installed as BT Publisher [Mediaweek]
· Erik Torkells Leaving Budget Travel [Jaunted]
· Travel Media coverage [Jaunted]