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Air New Zealand Wants Your Head

Airlines are only getting started selling all the available space in their cabins to pad their bottom lines with ad dollars. But Air New Zealand's newest campaign is casting in a way that makes us suspect they know where their message will be impossible to ignore--by using nature's billboard.

The carrier is currently seeking people with shaved heads to carry temporary-tattoo advertising, stealing from the grand tradition of Goldenpalace.com to announce its check-in changes. The biggest of these is the move from a weight-based baggage system to a piece-based system; first bag is free up to 25 kilograms, with a NZ$15 ($10) charge for the second bag, NZ$50 for the third and NZ$150 for the fourth and up.

What does this have to do with some dude (or lady)'s bald pate? Beats us, because by the time you're stuck on the plane staring at it it's too late to repack. What's next, banner ads for the whale tail?

Related Stories:
· Airline to Offer Bald Facts on New Service [AP, via Yahoo]
· Air NZ Heads up New Ad Campaign [Stuff.co.nz]
· Celeb Travel coverage [Jaunted]

[Photo: nicholas lee nicholas]