Tags: Travel Advertising / Travel Marketing / LHR / T5 at LHR / British Airways / → All Tags
Travel Ads: London's T5 Now Functioning Like an Average Airport Terminal
After the horrible first few days that spawned YouTube videos and Flash games, it seems the new Terminal 5 at Heathrow is finally starting to function like your average airport terminal. So what's the play for British Airways? Hype that mediocrity in some new ads!
The campaign involves photos of real passengers using T5 combined with reasonable statistics that explain how "Terminal 5 is working." Among the ho-hum stats featured: "Yesterday at T5 average time through check-in was 8.5 minutes."
The airline is also posting the snaps on its T5 website. We're waiting to see if the carrier posts a photo of passengers crying over lost luggage: BA still mishandles an average of nine bags per jumbo jet flight.
Related Stories:
· BA Launches New Heathrow T5 Campaign [UK Travel Weekly]
· First-Person Airport Review: So Is T5 Really That Bad? [Jaunted]
[Photo: Travel Weekly]
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