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United May Start Charging for Food on International Flights

August 4, 2008 at 12:30 PM | 0 Comments

United may soon start charging for food on its international flights, and the carrier is running a survey to test the marketplace. A 38-question poll is making the rounds among FlyerTalk types, with questions about how much you'd pay for different types of snack and meal offerings. (If you're really that bored at work, you can take it here.)

When we took the survey, the current economy meal and a "gourmet salad" were both priced at $19, while a "premium sandwich" was priced at $12. A "restaurant style meal" with multiple courses could potentially go for $39. United is tweaking the prices for different survey takers to gauge their price sensitivity. Smart!

The stand-out question, though, didn't have to do with sandwiches or salads. United wants to know if you'd be able to expense your in-flight meal, which would certainly make a difference in terms of pricing--something former Virgin America head Fred Reid was well aware of.

The weird thing, though, was that United didn't ask whether or not you'd actually want any of these things; the airline simply wanted to know how much you'd pay for them. Sitting here at our desk with a cup of coffee and a snack, we didn't think any of the offerings looked too appealing, but 12 hours into an international flight, stomach growling, maybe our wallets would be more likely to come out?

Related Stories:
· United Considers Charging for All Food [Upgrade: Travel Better]
· United Considers Charging for Meals Internationally [The Cranky Flier]
· United Airlines Introduces Another New Fee [Jaunted]
· Airline Food coverage [Jaunted]

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