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Theme Parks Travel: Hard Rock Park Not Rocking?

Back in May, we got plenty excited for the new Hard Rock Park in Myrtle Beach, South Carolina. Although the park appears to rock on paper, it doesn't seem to be as big a hit with tourists: The place is believed to have missed attendance expectations and earlier this month the park was forced to layoff about 30 employees.

The Myrtle Beach Sun News reports that park executives believe the number of workers that were released is "miniscule." Spokesman Jim Olecki says that the layoffs were expected due to seasonal changes in the theme park business and didn't seem to rule out additional firings in the future.

The competition isn't coming directly from other parks in the area but from the increasing costs of simply taking a vacation. As of now the park is scheduled to stay open through Labor Day and into the fall but whether it will keep rocking year-round--as originally planned--doesn't seem as certain.

Related Stories:
· Hard Rock Park Lays Off Employees [Myrtle Beach Sun News]
· Theme Parks coverage [Jaunted]

[Photo: scmikeburton]