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British Airways Getting into Social Media

Apparently British Airways wasn't fazed by American Airlines' languishing social media experiment. The carrier has just launched MetroTwin, a site--still in private beta--about travel to and from London and New York.

The idea is to give people flying between the two cities ideas of what to do once they arrive:

Ultimately we want everything on the site to have a "twin," whether it be a place, a neighborhood or a person. So if you like this restaurant in New York, you'll like this one in London. That just feels potentially really useful and different.

So far it looks pretty similar to the user recommendations you get in Dopplr--but limited to only two cities. Will Paris be next now that BA has snatched up L'Avion?

Related Stories:
· MetroTwin [Official Site, via]
· Travel Marketing coverage [Jaunted]
· British Airways coverage [Jaunted]