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Travel Marketing

Boingo Blog Unceremoniously Welcomed to the Web

July 31, 2008 at 1:30 PM | 2 Comments

Wireless access provider Boingo already has a Twitter account, a Facebook page and a LinkedIn profile. So it's only natural that the company would start a blog--called "The Hotspot"--to further its web presence. Being an internet provider, Boingo might even have the smarts to keep it going and make it a worthwhile read.

CEO Dave Hagan penned the first post:

That's what this blog is all about: It's about the Boingo community sharing the highs and lows of life on the road. It's about finding a "hot spot" in your destination city, that cool hidden gem that fellow travelers can appreciate.

But even an internet savvy company may not be ready for brilliant comments like this:

First!

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· The Hotspot [Official Site]
· Southwest Airlines Is Taking Over the Internet [Jaunted]
· Virgin America Social Media Site Launched Via Second Social Media Site [Jaunted]
· Travel Blogs coverage [Jaunted]