/ / / / /

Travel Advertising: Southwest Goes Edgy

June 5, 2008 at 11:30 AM | by | Comments (0)


Every time Spirit releases one of its frat-tastic ads, it falls flatter than a joke about airline fees. Yet, Southwest Airlines has managed to create an edgy ad that tackles nickel-and-diming--and doesn't make us groan.

This full-page ad in the Wall Street Journal is just perfect, and it works hand-in-hand with a new URL: southwest.com/nofees. With so many airlines adding extra charges, a bit of attention-grabbing "#$*!%" is just what Southwest needs to remind jaded fliers that you won't get charged for checking a bag on the carrier. Nicely done.

Related Stories:
· Best Airline Ad Ever! [Tim Leffel]
· Southwest Airlines coverage [Jaunted]
· Travel Advertising coverage [Jaunted]

Comments (0)

Post a Comment

Return to » Travel Advertising: Southwest Goes Edgy

Join the conversation!

Not a member? .
Use of this Site constitutes acceptance of our User Agreement (effective 3/21/12) and Privacy Policy (effective 3/21/12). © Condé Nast. Your California Privacy Rights. All rights reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast.
Ad Choices