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Travel Advertising: Southwest Goes Edgy

June 5, 2008 at 11:30 AM | by | ()

Every time Spirit releases one of its frat-tastic ads, it falls flatter than a joke about airline fees. Yet, Southwest Airlines has managed to create an edgy ad that tackles nickel-and-diming--and doesn't make us groan.

This full-page ad in the Wall Street Journal is just perfect, and it works hand-in-hand with a new URL: southwest.com/nofees. With so many airlines adding extra charges, a bit of attention-grabbing "#$*!%" is just what Southwest needs to remind jaded fliers that you won't get charged for checking a bag on the carrier. Nicely done.

Related Stories:
· Best Airline Ad Ever! [Tim Leffel]
· Southwest Airlines coverage [Jaunted]
· Travel Advertising coverage [Jaunted]

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