LCC Travel: Pure Revenue Generation for AirAsia's New Menu
AirAsia has had a limited menu of hot meals available for purchase for a while now, but they're expanding the menu to include a bunch of local Asian delicacies: chicken rice, satay sticks and yellow glutinous rice are among the additions. If you prebook your meal online, it works out cheaper.
But boss Tony Fernandes makes no secret of the real reason for the menu additions. He's quoted as saying "It's purely another revenue-generating initiative." Full marks for honesty, Tony, but until we see you eating yellow glutinous rice yourself we're not sure we're ordering.
[Photo: Chandra Marsono]