Jaunted

LCC Travel: Pure Revenue Generation for AirAsia's New Menu

6/27/2008 at 9:35 AM
Tags: Airline Food, AirAsia, Low Cost Carriers, LCCs, Asia Travel, Tony Fernandes (all tags)

Not satisfied with promising punctuality or getting free advertising from Paris Hilton, low cost carrier AirAsia is giving us yet another reason to fly: a new menu.

AirAsia has had a limited menu of hot meals available for purchase for a while now, but they're expanding the menu to include a bunch of local Asian delicacies: chicken rice, satay sticks and yellow glutinous rice are among the additions. If you prebook your meal online, it works out cheaper.

But boss Tony Fernandes makes no secret of the real reason for the menu additions. He's quoted as saying "It's purely another revenue-generating initiative." Full marks for honesty, Tony, but until we see you eating yellow glutinous rice yourself we're not sure we're ordering.

Related Stories:
· AirAsia Expands In Flight Menu [IHT]
· AirAsia's Confident About Punctuality [Jaunted]
· What's up with Charles Ogilvie and Paris Hilton? [Jaunted]

[Photo: Chandra Marsono]