The odd merchandising combo didn't seem to be drumming up much business when we saw Carmine chilling in his lawn chair, but he wasn't too worried about it. Fizzling business hasn't deterred the adjacent fireworks shop either, which has taken the same marketing approach and filled its storefront with hot pink bikes.
Are 5-year-olds with training wheels the core purchasing demo for explosives in Naples, or are we missing something here? A friendly bit of advice guys: Stop buying trikes and invest in a branding consultant!
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