Jaunted

Tags: Fashion Travel / Summer Travel / Shopping / Italy Travel / → All Tags

Fashion Travel: Florence Dominates Pre-Season Runway Shows

Twice a year, the world's best dressed descend on New York, London, Milan and other world couture centers to check out what they can buy--and what we will pick up in knockoff form at H&M. But some rogue organizations are changing the game by assembling "pre-season" shows that give fashionistas an early peek at the fall collections.

Right now, designers like Diane Von Furstenberg, Tarina Tarantino and Yigal Azrouel have their wares on display at the Pitti W_Woman Precollection trade show in Florence.

Just like with spring training, pre-season allows die-hard fashion fans to get a jump on what their favorite designers are planning to unroll--and hey, if a trip to Italy is involved, that's just a bonus.

Related Stories:
· Pitti W_Woman Precollection [Official Site]
· Florence Cashes in on "Pre-Season Fashion Wave [AP, via Yahoo]
· Fashion Travel: YSL Exhibit Cheaper than Ready-to-Wear [Jaunted]

[Photo: charis8803]