Korea Welcomes the Jeans-Wearing Genies of Jin Air
Flying around South Korea is about to get cheaper and a whole lot cooler, after the weekend's announcement that Jin Air will be the promised budget offshoot of Korean Air. Flights start on July 17, and major routes will include flights from Seoul to the southwest city of Busan, and on to the holiday capital of Jeju Island.
The powers that be were going to call the new airline Air Korea but they must've had a marketing consultant in, because they have a ton of good reasons for going with Jin Air instead. One: Jin can mean "truth" and "sincerity"--nice qualities for an airline. Two: Jin also means jeans, and that's what the flight staff will be wearing, plus T-shirt. Very hip.
And three: By extension, the airline's already calling the crew jini because it makes them sound like magical genies who can do everything.
Related Stories:
· Korean Air's Budget Arm Named Jin Air [Korea Times]
· Korean Air Gets Busy [Jaunted]
· South Korea Travel Guide [Jaunted]
[Photo: Korea Times]
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