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Neeleman's New Airline Name Sounds Familiar

Where: Brazil
May 7, 2008 at 1:45 PM | by pbb | 1 Comment

The contest to name David Neeleman's new airline is over, and though Samba was the favorite among Brazilians, the airline mogul is instead going with the second-place name Azul ("Blue"). Of course, his previous venture was JetBlue. Must have a thing for airline names that match his eye color.

Now that the name is out of the way, Neeleman can focus on equipping his 76 new Embraer planes with leather seats and live satellite TV, two of the amenities that helped JetBlue earn so much customer loyalty soon after its first flight in 2000.

The new website for the airline, voeazul.com.br, doesn't offer much just yet, though you can fork over your email address for updates. We've already submitted ours, hoping Neeleman will ping us the second he makes another blue move.

Related Stories:
· Top Secret Airline Watch: Neeleman Hard at Work in Brazil [Jaunted]
· David Neeleman Confirms His Brazilian Airline [Jaunted]

1 Comment

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  1. donadonna

    Jaunted Member

    Name of Neeleman's Airline

    As a professional translator of Portuguese documents, who lived in Brazil for 8 years, I can say that the word "azul"  (blue) has a very special informal meaning in Brazil that is very upbeat.  The phrase "tudo azul?" (is everything blue?) when asked of a friend means "is everything going great?"  and the answer to "how are you"  or "how are things"  can also be "tudo azul."  

    This contrasts with US English, where "feeling blue" is quite the opposite.

    Perhaps this was also a factor in his choice of the name for JetBlue.  

    May 23, 2008 at 4:12 PM

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