Jaunted

New Airlines: Azul's Livery Revealed

5/29/2008 at 11:30 AM
Tags: David Neeleman, New Airlines, Airlines, Embraer, Azul, Brazil Travel (all tags)

David Neeleman's new Brazilian airline, Azul is chugging right along. The latest word is that the first flights will happen in January of 2009, and to tide us over, the carrier has released its new "corporate identity."

Yet again, we're seeing a lot of JetBlue in Azul. For starters, the livery on these Embraer jets looks familiar. B6 paints its E190s the same way, with blue on the bottom, white on top and a fancy tail pattern. Both airlines also have their web addresses stamped on the sides of their planes. Azul uses the Helvetica typeface--you've seen it at American Apparel, on American Airlines and on the NYC subway--while JetBlue works a slightly different sans serif face--called DIN--to get that jet-set look.

Inside, the similarities continue. Two-by-two leather seats are standard, and Azul plans to be the first Latin American airline with live TV in-flight. (Which JetBlue subsidiary company is providing it? LiveTV.)

Now, we're not saying all this copying is a bad thing; if the JetBlue model ain't broke, don't fix it. Want to join us in Brazil around, say, January 2009 to give Azul a try?

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· Neeleman's New Airline Name Sounds Familiar [Jaunted]
· Top Secret Airline Watch: Neeleman Hard at Work in Brazil [Jaunted]