Tags: Vueling Airlines / LCC / Low Cost Carriers / Airlines / MTV / Travel Marketing
by
pbb
May 20, 2008 at 12:01 PM | 1 Comment

Spanish LCC Vueling has co-branded two of its A320s with MTV, covering the exteriors with street-inspired art. Inside, the in-flight entertainment systems have been stocked with MTV shows--including "True Life" and "Super Sweet 16"--and some new audio playlists.
The project obviously has a complementary microsite, where there's talk of on-board DJs and parties in Athens, Barcelona, Ibiza and Rome. There's also a newsletter advertised, but you can't seem to sign up for it just yet. Maybe things don't start till later this summer?
While we wait for the extras, the two planes are already flying. One was decked out by Pepa Prieto; the other was done by 3ttMan.
Related Stories:
· Vueling by MTV [Official Site]
· MTV Flies High with Vueling [Diario del Viajero, in Spanish]
· Vueling Airlines coverage [Jaunted]
[Photo: Javier Ortega Figueiral]
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Return to » Overly-Trendy Travel: MTV Teams up with Vueling
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