Fly with the Störst Airline in Scandinavia
In the tradition of curious Scandinavian airline marketing--we're thinking of Finnair's creepy panda--SAS Scandinavian Airlines is launching a new, multilingual marketing campaign.
The whole thing centers on using local languages in English-language advertising. The reasoning is, according to one of SAS's general managers, that
the Scandinavian languages, like the region's sleek, stylish designs, reflect the real essence of what makes this vast northern region so unique.
Yeah. Unique--or really difficult to understand. The meant-to-be-eye-catching ads use words like Bättre (it means better) and Störst (which, of course, means largest). We're not sure if these words are sleek and stylish or just unusual. Would you really buy a ticket on SAS just for the umlauts?
Related Stories:
· SAS Ads Embrace the Scandinavian Languages [BusinessWire]
· Finnair's Creepy Panda [Jaunted]
[Photo: tölvakonu]
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