Jaunted

Tourism Board Travel: DC Now a Destination

4/04/2008 at 1:05 PM
Tags: Travel Advertising, Travel Marketing, Tourism Board Travel, Tourism Boards (all tags)

One thing that tourism boards never seem to get is that having an incredibly long name isn't helpful. Like, say, the Washington, DC Convention & Tourism Corporation. Doesn't exactly scream "We're hip! Come visit!" does it?

So the tourism folks in the capital decided to change the name to Destination DC, which besides being reasonable is also an easy to remember URL. Along with the new name comes a major marketing push, playing up the fact that Washington is the country's most powerful city.

Besides all the obvious governmental stuff ("Seat of Power"), you've got your "Fire Power" (sunsets over the Potomic and July 4th fireworks), your "Power Play" (flying kites on the National Mall) and your "Soul Power" (massages, jazz and Sunday brunch). Some of the "power" puns are definitely stretching it, but the overall effort looks pretty slick. It should: Destination DC's spending $2 million on the campaign.

Related Stories:
· Destination DC [Official Site]
· My Houston, We Don't Have a Problem [Jaunted]
· Tourism Board Travel coverage [Jaunted]