Airline Blogging: AA Announces Facebook App
After taking a resounding thumping from just about everyone, the American Airlines blog is back with its fourth post ever. While it'd be hard to do worse than the corporate doublespeak of post three, the most recent update is, if not inspiring, mildly useful in communicating information.
If you're gonna do the social media-as-PR thing, it's apparently blog first, Facebook application second:
We have recently added a Facebook feature and wanted to hear what you thought about the "American Airlines Travel Bag" application. Our goal is to generate tool that would help customers share their favorite hangouts, restaurants and spots when they travel.
There's a link to the AA website with more info on the application, which proves the airline is starting to get this whole "series of tubes" thing. Maybe soon they'll even dress up the new blog with, you know, something other than the boilerplate Blogger template!