Virgin America Has a Plan to Get You Hooked
As airline bankruptcy April grinds on, Virgin America is getting out there to remind everyone that it's not going anywhere. Investors, says Time, have already poured $312 million into the start-up that Richard Branson says is right on track.
As for fears that Virgin's constant sales and super-low fares are a sign of trouble, put those to rest:
The airline will raise prices eventually, says Rick Seaney, CEO of travel website FareCompare.com just as JetBlue and Southwest did. But Virgin, he predicts, "will try to be different" and hope customers value the services enough to pay for it.
Virgin America, airfare dealer: The first one's always free!
Related Stories:
· Richard Branson's Flight Plan [Time]
· Virgin America coverage [Jaunted]
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