What's Next for Virgin America

Cisco Adler's favorite carrier, Virgin America, doesn't need any of your sissy airline bankruptcies. With a fresh $100 million in the bank from investors and plenty of expansions planned, VA isn't worried about a potential shutdown.
That said, things are still tough for the newcomer. VA flights are less full than the industry average in the States, which is nice for passengers but tough on the bottom line. And high fuel costs are of course a factor. (Maybe that's why the airline has just added a second-checked-bag fee, like so many other carriers have done recently?)
If Virgin America can get back to expanding its network, it'll help the airline on the path to profitability. While flight caps in the New York area--at both JFK and EWR--are hurting the airline, the overall industry slowdown is a blessing in disguise says CEO David Cush. As other airlines cut back on service, VA hopes to swoop in and pick up some landing slots.
Where? The usual suspects: Chicago, Boston and Miami.
Related Stories:
· Virgin America Investors to Inject $100 Million [WSJ]
· Virgin Says New US Rules Hurt Competition at Newark [AP, via IHT]
· Virgin America coverage [Jaunted]


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