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Fare Wars: LAX Getting Cheaper

You probably won't hear other airlines admit it, but Virgin America is driving down fares out of LAX. Since Branson's baby cracked the airport in August 2007, Southwest, United and Alaska Airlines have all lowered fares and added frequencies to compete. JetBlue is even trying to replicate VA's success by starting up JFK-LAX service on May 21.

Locals, obviously, are loving it:

"It's been awesome," said Brandon Brown, a San Francisco State University student whose family lives in Westchester and was flying down from San Francisco on a Virgin America flight. "Sometimes it's now cheaper for me to fly than drive."

And it looks like fares will stay low. Virgin America is only going to expand service at the airport, as it works up to as many as 30 more cities in the coming years.

Cheaper is good. Now if only LAX could get nicer. Have you seen the bathrooms in the Southwest terminal?

Related Stories:
· Virgin America Provokes Fare Wars [LAT]
· Fare Wars coverage [Jaunted]
· Virgin America coverage [Jaunted]

[Photo: Joi]