"Get Your History Straight and Your Nightlife Gay"
Philadelphia has a new tourism marketing campaign called "Philadelphia: Get Your History Straight and Your Nightlife Gay."
As you can probably figure out, the campaign is targeting gay travelers and will feature Philly locals who have helped to make the city a premier gay travel destination.
The Greater Philadelphia Tourism Marketing Corporation and Southwest Airlines launched the campaign on March 14. Print advertising can also be found in 40,000 Where magazine gay-friendly guides and in program book ads at national gay, lesbian, bisexual and transgender (GLBT) events.
The first Philly local to kick-off the campaign is Matthew Izzo, owner of Matthew Izzo Boutiques. He'll be joined by other well-known locals like Mark Segal, the journalist/publisher/gay pioneer of the Philadelphia Gay News and Marcie Turney and Valerie Safran, owners of Lolita, Bindi, Grocery and Open House.
Related Stories:
· Philly's New Nabe: Midtown Village [Jaunted]
· Travel Advertising coverage [Jaunted]
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