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Las Vegas Wants You 'Right Now'

Planet Hollywood Resort and Casino

You know the economy is going down the hole when Las Vegas needs to do a $12 million advertising campaign to attract more visitors.

The Las Vegas Convention and Visitors Authority has recently approved the "Vegas Right Now" campaign to run through June. The Las Vegas Review-Journal reports:

The "Vegas Right Now" unveiling coincided with the announcement of a $20 million campaign by the Vegas.com Web site, called "The Vegas Experts." Those ads feature Vegas.com employees scouting parties, clubs and hotels on behalf of Web site users.

The goal of the campaign is to urge people to take more spontaneous trips to Vegas. As it turns out, arrivals and departures out of Sin City's McCarran International Airport is down, particularly amongst visitors from Southern California, a huge and important demographic. This is a pretty telltale sign that disposable income is not so disposable anymore.

A tourism official said the campaign will touch on the country's economic woes although he did not elaborate.

We say, there's an easier way to get visitors to come to Vegas again: Make hotel rates more affordable. Afterall, how many people can really take time off work during the week just to get the slightly cheaper room rates?

[Photo: HotelChatter Flickr Pool]