Tags: Tourism Board Travel / Tourism Boards / Tourism Marketing / → All Tags
Tourism Board Travel: NYC Losing Its Leader
And after almost six years leading NYC's tourism office, Jonathan Tisch is stepping down as chairman. The CEO of Loews Hotels started luring visitors in May 2002, a tough time to be in charge of anything in New York. But he's going out on a high note: More than 46 million people came to the city in 2007.
While leading the tourism board, Tisch spearheaded an effort to market the city abroad, which has clearly paid off. (A weak dollar that's turned Fifth Avenue into a 99 cent store hasn't hurt.)
He also got funding for the "Just Ask the Locals" campaign, which features a bunch of surprisingly good recommendations from Tiki Barber, Jimmy Fallon and Julianne Moore.
Related Stories:
· Tisch to Step Down as Chairman of NYC&Company [Official Site]
· Just Ask the Locals [Official Site]
· Tourism Board Travel coverage [Jaunted]
[Photo: MnGyver]
0 Comments
Post a CommentReturn to » Tourism Board Travel: NYC Losing Its Leader
Leave a Comment
Not yet a member? Click here to become a member.
Already a member? Log in below:
Comment with your Facebook account.