Tourism Board Dilemmas in Countries Starting With "A"
Tourism board campaigns are tricky beasts. Australia's been struggling to market itself ever since Paul Hogan "threw some shrimp on the barbie," not least because Australians don't even use the word shrimp. Over the last couple of years the "Where the Bloody Hell Are You?" campaign attracted a fair bit of controversy but didn't increase visitor numbers. So now the government is fishing around for some new ideas.
At the same time, Austria--confused often enough with Australia that there are T-shirts and caps proclaiming "There are no kangaroos in Austria"--has decided on its own new campaign. The simple phrase "It's got to be Austria" is meant to tempt a stack of extra visitors over the next few years.
Sorry Austria, but since we're not yet sure why it's got to be you, we're not sold on this campaign. But it's better than Australia's idea to use a talking kangaroo. Perhaps the two nations should combine forces: Both of them together could probably come up with one decent tourism campaign.
Related Stories:
· Where the Bloody Hell is the New Ad Campaign? [NineMSN]
· It's Got To Be Austria [Austria Tourism]
· Bloody Campaign Bloody Good [Jaunted]
[Photo: thenerdsangle]
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