In-Flight Magazine Extravaganza, Part II: Delta Sky
Airlines have cut out just about every perk imaginable, but for now, you'll still find an in-flight magazine in the seat pocket in front of you, tucked between the barf bag, emergency procedures card and the SkyMall catalog. As a service to those readers who choose airlines based on the quality of their in-flight magazines, Jaunted is publishing a multi-part series that takes a look at the flagship reads from airlines big and small. Today, Brendan Spiegel gets hopped up on Delta Sky.
I usually don't spend much time flipping through in-flight mags--SkyMall is my preferred source for ogling unnecessary luxury items I'll never be able to afford. But on a recent Delta shuttle from BWI to Logan, Delta Sky actually grabbed my attention.
The reason was the theme of the November issue, which focuses on my drug of choice: Coffee. I was impressed that the magazine committed itself so fully to the cover subject. Almost every item in the book is java-centric, from notes on Costa Rican coffee tours, to coffee cocktail recipes (note to self: remember to check out Rosa Mexicano's Patron-and-dulce-de-leche concoction) and even a "coffee break" crossword puzzle. This seems like a risky business decision: If a tea drinker picks up Delta Sky this month, you've lost them at hello. But for my caffeine-obsessed self, it was perfect.
This was also one of the first in-flights I've come across that actually read like a real, engaging magazine, rather than a waste-of-time promo. There was still a lot of stuff for the big-money crowd, but even the business-oriented articles are accessible to non-stock-geeks, like an interview with the president of New Orleans coffee company Westfeldt Brothers and an item on obsessive website CoffeeGeek.com.
On the non-coffee front, the "portrait" package in this issue focused on Savannah, Georgia, and Delta Sky did a good job painting it as a place I never knew I wanted to visit. Kayaking? Jet skis? Art galleries? Sign me up.
Finally, I love how the back of the magazine has that comprehensive guide to every movie that might be shown and every possible drink you can order. It was just in-depth enough to distract me from the fact that I didn't get a thing on my 90-minute flight.
Related Stories:
· Delta Sky [Official Site]
· In-Flight Magazine Extravaganza, Part I : American Way [Jaunted]
· Delta coverage [Jaunted]
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