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In-Flight Magazine Extravaganza, Part I : American Way

December 7, 2008 at 2:52 PM | by Victor Ozols | 3 Comments

It's an all-too-common scenario. You've made it to your seat, stowed your carry-on bag in the overhead bin, and fastened your seat belt securely when you realize that you've forgotten to bring any reading material. What will you do to pass the time? Don't worry: airlines have cut out just about every perk imaginable, but for now, you'll still find an in-flight magazine in the seat pocket in front of you, tucked between the barf bag, emergency procedures card, and SkyMall catalog. As a service to those readers who choose airlines based on the quality of their in-flight magazines, Jaunted is publishing a multi-part series that takes a look at the flagship magazines from airlines big and small. In the first installment, Victor Ozols pores over the November 15, 2008 issue of American Way, the in-flight magazine of American Airlines.

I'll admit to being a fan of in-flight magazines. Though generally bland and inoffensive, there's a cheerful peppiness inherent to them that makes every flight seem like it's going to Disney World. I nabbed a copy of American Way on a recent trip on American Airlines and found plenty of nifty articles on food, destinations, and quirky attractions. But, as is the case with every in-flight magazine I've ever read, the best part is the route map at the end.

American Way chose poet, author, and actor Maya Angelou as its cover subject, representing the kind of universally-beloved figure that in-flight magazines tend to feature. It's unlikely you'll see a controversial or politically polarizing person like Barry Bonds or Hillary Clinton on the cover any time soon. In keeping with the season, they had a servicey, photo-rich feature on heritage turkeys, with tips on where to buy them and what to serve them with, along with some turkey trivia. Did you know that the biggest turkey ever raised tipped the scales at 86 pounds?

Elsewhere in the book were interesting articles on coffee, fancy coffee makers, waterproof digital cameras, wind power, Columbus, fashion in Antwerp, and a huge zoomorphic moose being built in Sweden. Save for a dorky bit on how to develop courage in your life and a letters page that could use some serious editing, it's quite a decent read, with an aesthetically pleasing design and eclectic mix of subject matter.

I'm especially fond of the advertisements in American Way (which can be seen in many other in-flight mags as well). There were pages of ads for steak houses around the country, complete with food-porn quality images of medium-rare cuts of beef. The churrascaria photos are particularly mouthwatering, with skewers of steak chunks wrapped in succulent fat. The focus on red meat is like a throwback to an earlier era, when a steak dinner at a restaurant was the very embodiment of the good life. A vacation calls for a splurge, right? Other ads seem targeted to the rich, as if they cram into coach-class seats. If I want to buy a Hawaiian slipper pendant with diamonds, or shares in a luxury yacht, or avail myself of the services of a high-end matchmaker, I'll know where to go.

But I always find myself lingering on the route map in the back of the book, just beyond the menu pages that tell you that they proudly use Mr. and Mrs. T Bloody Mary Mix. American's route map is clear and easy to read, with particularly good coverage of North and South America. Did you know that Santiago is on approximately the same latitude as Montevideo? I didn't.

So even if somebody has already completed the sudoku puzzle in your issue, it's worth thumbing through American Way, if only for the turkey trivia. Please share your favorite or least favorite in-flight magazines in the comments.

[Photo: Victor Ozols]

Related Stories:
· American Way [Official Site]
· Magazine Coverage [Jaunted]

3 Comments

Post a Comment
  1. JetSetCD

    Jaunted Member

    amway

    I also really like AmericanWay - I've spent an entire flight reading its articles, which I cant say for many other in-flight pubs. Another, which I actually re-read and passed on to friends, is Ulisse by Alitalia. I wonder if that even still exists with all the Alitalia trouble.
    December 7, 2008 at 6:37 PM
  1. egw

    Jaunted Editor

    this has never happened to me

    Flying without reading material? Sounds dangerous.
    December 7, 2008 at 9:02 PM
  1. juliana

    Jaunted Contributing Editor

    skymall

    i know skymall is not the airlines own magazine but i love that shit. they have the weirdest gadgets ever in there. does anyone ever order any of it?
    December 7, 2008 at 11:47 PM

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