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Queenslanders Not Backward in Going Forward With Facebook

December 5, 2008 at 9:30 AM | by amandak | 0 Comments

You might not know about the cheesy 1980s marketing pitch for the north-eastern Australia state of Queensland: "Beautiful one day, perfect the next."

While tropical storms and embarrassing politicians might have spoiled this image of perfection, you can't say Queensland's not trying in the tourism game. They've even got an official Facebook page and we actually like it.

It's a lively page with people leaving messages on the "wall" (usually Queenslanders giving a really biased opinion), competitions to enter and useful info on festivals and events taking place around the state. And last time we checked, Queensland was the proud owner of 2,128 fans.

According to this Facebook page, Queensland's current logo is "Where else but Queensland?" A risky marketing strategy because actually, there are plenty of alternative answers to this rhetorical question. We'll be generous enough to leave it unanswered.

Related Stories:
· Queensland on Facebook [Official Site]
· Queensland Travel Guide [Jaunted]

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