Jaunted

Restaurateurs appear to be doing everything to avoid calling their new openings restaurants. Café, bar, bar and kitchen, bistro, bistrot de luxe, canteen, trattoria, osteria and lounge are now far more common names than "restaurant," either alone or in some kind of combination associated with a place name or that of a well-known individual. Nobody today, it seems, wants to proclaim that they are opening a restaurant. Various reasons explain this. One is that the word "restaurant" is associated with expense.

In fact, a look through our recession restaurants map finds the theory holds true. We've got food trucks, sausage grills, izakayas, kafes, supper clubs, and po-boy shops, but nary a "restaurant" to be found.

Guess that means we should look for more recession non-restaurants in the near future?

Related Stories:
· Why the Term "Restaurant" May Soon Disappear [FT]
· Recession Restaurants Map [Jaunted]

[Photo: jasoon]