Advertisers Heating Up Chicago, We Don't Mind
Except in a few forward-thinking cities, advertising eyesores are as much a part of the urban fabric as cabs and skyscrapers. But we'd be happy to tolerate the newest marketing in Chicago, where today's high is forecast to be 34: Stove Top Stuffing will be blasting hot air into 10 bus shelters until the end of the month.
Kraft, the company that makes Stove Top, has hired the advertising agency that controls bus stops in the city to add heat-channeling metal plates to the roofs of shelters in downtown Chicago, though we're still trying to figure out exactly where all the hot spots are. (At least a couple are along Michigan Avenue and along State Street.)
The idea behind the so-called experiential ads is that you'll feel warm and fuzzy when waiting for your bus, just like you do when you're gobbling down holiday fixin's. Kraft also plans to hand out sample size cups of stuffing this month to drive home the connection. Whatever: We're just trying to warm up, thanks!