No Boundary This Kiwi Pizza Chain Won't Cross
New Zealand's Hell Pizza knows how to garner free press like Heidi Montag knows how to stay in the headlines. A string of self-imposed negative attention is giving the Down Under chain worldwide notoriety.
First, the company plastered billboards around New Zealand reading, "Hell. Too good for some evil bastards," next to a photo of George W. Bush. People winced. Then they offered a free Thai massage with a pizza purchase. People proclaimed sexism, racism and staged boycotts. Oh but the instigators at Hell didn't stop there. It gets much worse.
Now, the company has incited near-riots after airing commercials that feature the corpses of Heath Ledger, Britain's Queen Mum and Mount Everest conqueror Sir Edmund Hillary. The deceased dance on graves to the tune of Michael Jackson's "Thriller."
Now, we're all for shaking things up, but when something's this offensive we'll give the pizza a pass. The next time we're in Christchurch, we're ordering slices from the parlor with a reputation earned by baking tasty pies: Winnie Bagoes.
· Hell Pizza [Official Site]
· Heat on Hell Pizza Over Flyer Offering Thai Massage [One News]
· New Zealand Pizza Chain Withdraws Dancing Corpses Ad [AFP, via Google]