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AirAsia's Growth Uninhibited By Its Narcissism

OK AirAsia, we know you’re one of the few carriers with healthy specs. But we think you might be getting a big ego. First, you offered an on-time guarantee and now your CEO is talking about growing AirAsia X, the company’s Australian subsidiary, tenfold by 2010. That’s faster than when Krispy Kreme suddenly glazed the entire United States in the late '90s.

Both AirAsia X and its Southeast Asian affiliate AirAsia are rapidly buying planes and adding destinations. And as Asian carriers ratcheted up fuel surcharges recently, founder Tony Fernandes scrapped AirAsia’s. Confidence is clearly not a problem for this carrier.

In fact, the one-year-old AirAsia X division will have one billion ringgit ($276 million) in profits by the end of 2009, says CEO Azran Osman Rani. This year’s profits will be about 350 million ringgit.

We’ll tell you if they back up the bluster with a flight review next week: We’re flying AirAsia from Phuket to Bangkok, and we're expecting to be impressed.

Related Stories:
· Malaysia’s AirAsia X Plans to Expand Sales Tenfold [AFP, via Google]
· AirAsia coverage [Jaunted]

[Photo: christophe ramos]