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Lufthansa CEO: The West Is Out, The East Is In

Though it has a perplexing business plan of always overcharging for its flights in Europe and simultaneously investing in a carrier that undercuts its competitors in the US (JetBlue), Lufthansa is offering another insight into its seemingly-obtuse thinking, this time talking up the future of Asia.

Seems investing in eastern markets is the new goal of the carrier--at least that's what the CEO of Lufthansa told his fellow executives at a meeting last week. The boss, Wolfgang Mayhruber, explained that the US and Europe currently hold 70 percent of the global air market but only 15 percent of the world's population. Talk about saturation.

He added that everything is going to change within the next 20 years and said that Lufthansa plans to invest in Asian markets, especially China and India. We already think cheap and reliable AirAsia is the best budget carrier we've flown in ages. Look for it to become the Southwest of the 21st century--unless Lufthansa comes up with some competition soon.

Related Stories:
· Lufthansa CEO Sees Long-Term Prospects In Asia [CNN Money]
· Lufthansa coverage [Jaunted]

[Photo: nasebaer]