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Food Snob Alert: High-Tech Chocolate

Where: Pier 17, The Embarcadero [map], San Francisco, CA, United States
November 14, 2008 at 12:30 PM | by | Comments (0)

Chocolate is next on the list of things for food snobs to start taking way too seriously, and San Francisco-based startup Tcho is leading the charge.

Tcho, which just opened it's first store in the Embarcadero, sources their cocoa beans as carefully as any specialty coffee shop, and their unique flavors (fruity, nutty, citrus and just chocolate-y) are constantly being redeveloped. The store specializes in nibs--roasted cocao beans broken into small bits--and also offers treats like mango bites drenched in dark chocolate.

Tcho, which was started by the founder of Wired magazine, is also billed as a sort of a Web 2.0 chocolate company: You can give the chocolate makers your feedback via their website, letting them know which flavors you like and how they should be perfected.

Related Stories:
· Tcho [Official Site]
· Chocolate coverage [Jaunted]

[Photo: Tcho]

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