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Excessive Travel: *Yawn* Another World's First for Dubai

Dubai is once again going to be home to a world's first. Not satisfied with being home to the tallest building on the planet--or the future tallest building on the planet--the city's going for the world's biggest LED screen.

Designed to cover the entire facade of a 33-story building, this insanely oversized advertising space will be keeping people awake at night up to a mile away.

Amazingly, the firm behind this project, Dactronics, has designed the LED screen so that light will still be able to enter the building.

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