October 9, 2008 at 9:30 AM | 1 Comment
Seen the new ads promoting the great Down Under land of Australia? Two "mini-movie" ads created by Baz Luhrmann have just started showing in 22 countries so keep an eye on your screens. (Or watch it after the jump.)
After the Where the bloody hell are you? campaign turned into a bunch of web clicks, no extra visitors and a lot of complaints, Tourism Australia had to get something pretty good in the pipeline.
Tying in the Baz Luhrmann connection with the forthcoming Australia movie is smart, and there's a set of print ads to go with it like this one. Luckily they're not all as stereotyped as a kangaroo on a beach.
Related Stories:
· Find Yourself in Baz's Australia [news.com.au]
· Movie Set Travel: Australia's Going to Bombard You [Jaunted]
· Bloody Campaign Bloody Good [Jaunted]
[Photo: news.com.au]
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Return to » Tourism Board Travel: Baz Lurhmann Hearts Australia
Return to » Tourism Board Travel: Baz Lurhmann Hearts Australia
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