Marketing Stunt Travel: JetBlue's New Dulles Sale

October 6, 2008 at 10:00 AM | 0 Comments

JetBlue continues to lead the pack in original ways to convince recession-era passengers to spend their last couple dollars on a flight. First it was eBay ticket auctions; now it's a ticket sale-slash-happy hour for DC-area travelers.

The catch--and it's a big one--is that you have to trek out to Northern Virginia for an afternoon to see what fares are being offered. And of course you have to fly from Dulles. But if you're in desperate need of a last-minute fall Florida trip, it might be worth the time.

This Tuesday, October 7, the airline will hold a "Happy Jetting Happy Hour," at the Reston Town Center Pavilion from 3:30 pm to 6:30 pm. JetBlue is offering more than 300 last-minute weekend trips from Dulles, ~~at more than 50 percent off~~*. The flights, most of which are for this month, include trips to New York, LA and Florida.

It's unclear yet whether there will be big enough discounts to make it worth a trip to NoVa, but at least there will be free snacks--which is more than you can say for most airlines these days!

* Update: JetBlue's Morgan Johnston just wrote in to tell us that the airline can't officially promise any specific discounts, but he does insist that people will "probably be able to afford a ticket with just the cash on hand."

Related Stories:
· JetBlue [Official Site]
· JetBlue's Ebay Auction Winners and Losers [Jaunted]
· Airfare Sales coverage [Jaunted]

[Photo: Cubbie N Vegas]

Where: Washington, DC, United States

Tags: JetBlue / Airfare Sales / Airfare Deals / IAD