Jaunted

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A Close Reading Of Gary Kelly's Costume Pick

Southwest's Chief of Wacky Getups is leading the troops in Halloween celebrations today dressed as Billy Gibbons from ZZ Top. Kelly definitely pulls it off, but when past outfits have included full face make-up and dressing in drag, a fake beard and a hat seem more than a little conservative.

Maybe the economy has him toning things down? It's still too early to tell if a recession will put the breaks on leisure travel, a big part of Southwest's business, but if it does, the carrier won't be able to fall back on fees as a way to earn some extra scratch.

Looking ahead to 2009, a potentially drawn out fare war with the new super-Delta at Minneapolis-Saint Paul International can't be an exciting prospect. And while the airline notes that its recent quarterly loss was more of an accounting issue than a business downturn, no one likes to lose $120 million.

Then again, it's just a costume.

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[Photo: Southwest Airlines]