Asian LCCs: AirAsia Uses Its Bragging Rights
AirAsia must be feeling pretty good these days. The Malaysian low cost carrier frequently tops Asia tourism industry lists as the best of its kind. And it certainly lacks modesty, plastering the bragging rights across the sides of planes.
The airline has also grown to be Southeast Asia's largest LCC and plans to add nine new planes in 2009 to its existing fleet of 72. In fact, as tourism in the region picks up, the airline is getting downright cocky about its strength in the marketplace. Economic apocalypse? For AirAsia, life's a bear....
CEO Tony Fernandes argues that depressions in Europe and elsewhere will actually boost his company's revenue.
I am not saying that the market won't shrink, but I am saying that AirAsia is in a strong position to capitalize on whatever economic situation.
If there is a slowdown, people who used to fly on other airlines may start flying on us. Business would still go on, we are not in an Armageddon situation.
Oh yeah, Tony? Tell that to these Wall Street guys!
· AirAsia Sees Strong Demand Despite Crisis [Reuters]
· AirAsia Upping the Billboard Ante [Jaunted]
· Tony Fernandes Will Gladly Buy Your $140 Oil [Jaunted]