Starbucks Alternatives: Bad Ass Coffee
Bad Ass Coffee Co. has bastardized caffeine consumption just like Ron Jon Surf Shop did surfing. But hey, marketing a business as some kind of wacky, counter-culture alternative to the mainstream worked for Hard Rock Café, Margaritaville and two guys named Ben and Jerry. It even shot it is coffee competitor, Starbucks, to world domination.
Since Orlando is arguably the gimmick capital of the world, drinking coffee at Bad Ass might is sort of like grabbing a cup of joe at the original Starbucks at Pike Place in Seattle--without the bitter aftertaste.
We'll forgive the fact that the slogan is "Coffee With An Attitude" since the coffee is, well, delicious. Though based in Hawaii, the Orlando shop is the largest of the chain's 45 stores, complete with a salt-water aquarium, fake volcano and a 3D surf wave.