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Italy's Pink Beach Is For Women Only

Where: Riccione, Italy
July 11, 2007 at 9:02 AM | by | Comments (3)

Men in Italy must have a real ogling problem. First a women-only B&B opens in Florence and now a stretch of beach between Rimini and Riccione on the Adriatic coast has been declared "girls only." Beach Number 134 is just a slice of the 50-mile stretch of coastline linking Rimini to Riccione, but thanks to entrepreneur Fausto Ravaglio, it is beach with a twist.

Last week's opening was attended by Karima Adebibe, the new Lara Croft, and the beach is complete with stereotyped attractions like manicures, aerobics, and fresh veggies instead of fries.

Ironically, while the fitness instructors and the beach DJs are all women, the beach's owner hired a male lifeguard because, as he put it,

You clearly need a man to save women in the sea. It’s a question of muscles.

How progressive. An Italian newspaper, La Stampa, has already referred to the week-old beach as a "beach harem". Is the Pink Beach a harmless shore-side alternative, or a hideous anachronism? You decide.

Related Stories:
· Women-Only Italian Hotel [HotelChatter]
· Hotel in Rimini [HotelChatter]
· Visit Riccione [Tourism Site]

[Photp: ocmodshop]

Comments (3)

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A pink beach with a taste of blue marketing :-)

Hi, first of all congrats for your interesting blog! Actually i am wandering around Romagna hinterland by bike (hotel bikes) with my wife, talking about that in my new Travel Blog. We mainly prefer to visit countryside places rather than roasting on a beach. But sometimes we had a beach walk and we visited Riccione Beach too. I saw the Beach you are talking about and it's all true! The pink Beach, yeah... No men are allowed! Very nice idea even if a little bit of marketing is present :-) cheers Marco
boedus on July 11, 2007 at 2:54 PM #Permalink

@boedus

Thanks for the props. Will check out your blog for sure. Did you get any photos of Riccione Beach? Guessing not, since you were probably not allowed anywhere close.

A marketing ploy for sure...but at least an interesting one, right?

markj on July 11, 2007 at 3:39 PM #Permalink

Absolutely!

No doubt the ploy would work also - after all, even bad publicity is better than none. ;-) Thanks for posting this, it has motivated me to also add Beach 134 to trivago.
pierrejacques on July 2, 2008 at 4:16 PM #Permalink
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