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What Is In Pinkberry?

As far as fads go, we'll call it cooler than POGs but not as dangerous as slap bracelets. The Los Angeles dessert chain Pinkberry gained favor with stars like Paris Hilton, Kate Bosworth and Jake Gyllenhaal who enjoy this low-calorie frozen treat in plain or green tea flavors, piled with fruit, granola or chocolate chips. But what is in a Pinkberry? California health officials have ruled the chain can no longer call that fat-free frosty stuff "frozen yogurt," since it doesn't contain enough active cultures to qualify. Additionally, Pinkberry's signature dish is not made in factories, but made fresh in stores with some kind of mystery ingredient -- which sounds like a bonus to us, but is considered a liability according to state legislation.

The faux yogurt question doesn't look like it will slow down Pinkberry's expansion at all; after building 17 franchises in LA, the chain jumped to New York City where it has been drawing long lines since the dead of winter. Even a mouse problem at its Upper East Side location couldn't keep the socialites and hipsters away. Your move, Tasti-D-Lite.

Know what the Pinkberry mystery ingredient is? Let us know here.

Related Stories:
· Pinkberry [Official Site]
· Pinkberry Story [LA Times]

[Photo: roboppy]