Jaunted

Bakeries

Destination: Bruce's Cupcakery

May 15, 2007 at 2:15 PM | 0 Comments

Enter another one into the NYC cupcake competition: Bruce's Cupcakery, also just known as Bruce's Bakery. Tucked into a weird, busy corner on 57th St and 1st Ave., Bruce's retro neon signs stand out, and the window displays beckon with cupcakes, challah bread, and anything else baked that day. Sure, Bruce's looks a little suspect from the outside, but only because it's a real old-school style NY bakeshop. No cutesy tea menu or awning here, just the real thing: delicious, moist cupcakes and good deals.

You can even head to Bruce's for lunch, where a sandwich, Coke, and surprise (hint: think cupcake) spice up any old brown bagger's day. Bruce's cakes are also pretty damn good (albeit a bit pricey). You'll be trying to wash down and digest that chocolate ganache for a good while. They've also got an outpost in Great Neck, Long Island, and like to call themselves "the baker to the stars" meaning Mickey Mantle and the cast of All My Children, but that's what we love about Bruce's - they're not into the next, hip thing, only into what works.

Related Stories:
· Bruce's Bakery [Official Site]
· Bruce's Cupcakery [Flickr]