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Londoners Are Pigs (When Chocolate's Around)

April 5, 2007 at 9:30 AM | 0 Comments

Big apologies are due to all chocaholic readers: we failed to tell you about an amazing experience you could have had in London this week. The Thorntons chocolatier set up a tasty publicity stunt in Covent Garden to celebrate Easter (and make a few more quid for themselves). The idea: the world's first edible billboard.

Measuring over 14 feet by 9 feet, this Easter billboard included 860 pounds worth of chocolate in the form of 128 chocolate panels, 72 giant eggs and 10 bunnies. In fact 5 bunnies were smashed during the building process, but there were spares waiting to hop in. We would love to tell you to go along and have a taste yourself, but the billboard, meant to last at least a week, was all eaten up by various passersby in a mere three hours. Maybe next year.

[Photo: pieter007]

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