HOWTO: Possibly Use Your Kids to Get Free Flights on BA
Perhaps because young people who are 4'2" will assure them that the legroom in coach is awesomely ample, British Airways is looking to kids' advice to help shape its future (or at least a press release or two). BA is launching a "Kids' Council," to be made up of 12 young flyers (aged 8-14) from around the world. The chosen few will meet with BA execs twice a year and school them on their travel likes and dislikes.
Though current press info doesn't mention any perks for adults, we wonder if BA would really import 8-year-olds into London without inviting their guardians, too. This could be an opportunity for parents to piggyback along on a free flight. To enter, kids should write "200 words in English explaining why they should be on the council, the ideas they have and the things they enjoy most about flying." Entries must be emailed to kidscouncil@ba.com by April 27. Entrants must have flown BA within the last 18 months.
[Photo: rextreme]
Related Stories:
· BA takes advice from the flyers of tomorrow [eTravel Blackboard]
· Kids to help BA develop brand [TradeArabia]
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