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Is New Zealand Really Pure?

February 19, 2007 at 12:03 PM | by amandak | 3 Comments


The Land of the Long White Cloud's latest tourism campaign, 100% Pure New Zealand, has had to admit it is not exactly pure. Because while New Zealand might be a wonderful place to visit, nature doesn't make things exactly the way the graphic designers would like--even in New Zealand--so a little digital touching up has been necessary.

According to a TVNZ report, photographs used in the 100% Pure campaign are sadly not 100% pure. For example, an idyllic picture of kayakers paddling next to some dolphins is in fact just two photos superimposed. The official word is that it's not "misleading", but instead is "representational":

This is something that happens every day in our country, and therefore it's a 100% pure New Zealand experience.

We would kind of like to poll Kiwi kayakers and see just how often a family of dolphins joins them, but that aside, we're more worried about what else isn't true. For example, are all the people in New Zealand just superimposed photographs--and the country really has been totally taken over by sheep?

Related Stories:
· Tourism NZ Photos Doctored [TVNZ]

3 Comments

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  1. David Morris

    Jaunted Member

    Dolphins and Kayaks

    A number of times during our annual summer hols at Hahei Beach on the Coromandel Peninsular we are visited by a pod of dolphins that chase fish to within 200m of the shoreline. On those occasions just about every kayak on the beach gets launched.  God knows why Tourism New Zealand would bother faking a photo. Next summer I'll grab some shots and send them to TNZ.

    David Morris

    for more on Coromandel have a look at
    http://New-Zealand-Travel-Guide.com/coromandel.htm

    July 15, 2008 at 8:20 PM
    #Permalink

  1. nztravel

    Jaunted Member

    Not all New Zealand is 100% pure

    I've been here 4 years and have travelled to most parts of New Zealand. I have to say i've been disgusted with the state of some suberbs with rubbish and graffiti everywhere. New Zealand is Pure but in only some parts. If you wat to see pure then i recommend a trip to Fiordland National Park in the South Island of New Zealand.

    New Zealand Travel Resource - NZ accommodation - attractions - destinations - car rental
    http://no1guide.co.nz

    December 30, 2008 at 5:15 PM
    #Permalink

  1. travelbug

    Jaunted Member

    oh course not all NZ is 100% pure

    totally agree not all NZ is 100% pure but i dont think tourist really want to go to suburbs, Lived here all my life and have traveled around the world. Compared to many countries NZ is gorgeous and so glad to call this place home.
    August 15, 2009 at 6:45 AM
    #Permalink

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