Jaunted

Air Arabia Has New Tricks Up Its Sleeve

11/26/2007 at 9:30 AM
Tags: Air Arabia, Low Cost Carriers, LCCs, Middle East (all tags)

You might remember Middle East LCC Air Arabia as the one who used to use South Park characters in their advertising. On the other hand, you might know Air Arabia because of the incredibly long name of its founding father, His Highness Dr. Sheikh Sultan Bin Mohamed Al Qassimi (ruler of Sharjah) who agreed to set the whole thing up in early 2003.

These days, Air Arabia is going from strength to strength, but it's using candy to do so. Flights now head over most parts of the Middle East, including Oman, Yemen and Saudi Arabia and then further afield to India, Turkey and Bangladesh. The current wacky advertising features "bite-size holidays", which mean some candies resembling M&Ms are getting a big workout.

The candies must be doing OK for them, because with 34 additional planes on order, Air Arabia only looks like getting bigger. That's definitely sweet.

Related Stories:
· Air Arabia [Official Site]
· Air Arabia Already Adept at Aeronautics [Jaunted]
· South Park Goes to the Middle East [Jaunted]

[Photo: Air Arabia]